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This project showcases the design of an in-flight menu and airline merchandise for Lion Air Group, catering to its diverse network of airlines across Southeast Asia, including Batik Air, Lion Air, Thai Lion Air, Wings Air, and Super Air Jet. The goal was to create a visually appealing, functional, and brand-aligned menu that enhances the passenger experience while maintaining consistency across multiple airlines.
The menu design balances modern aesthetics with clear readability, ensuring a seamless browsing experience for passengers. It incorporates localized touches to reflect the diverse cultures and cuisines served on board while maintaining a cohesive visual identity that aligns with Lion Air Group’s brand standards.
Additionally, the project includes airline merchandise concepts designed to enhance brand recognition and passenger engagement, featuring thoughtfully crafted designs that blend practicality with airline identity.
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