BookCabin is an online travel agency (OTA) under the Lion Air Group. This project aimed to boost brand awareness by integrating BookCabin’s identity onto the livery of Lion Air Group aircraft. The design exploration involved multiple concepts—some showcasing the BookCabin logo boldly across the entire aircraft, while others opted for a more subtle branding approach limited to the fuselage.

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A key creative challenge was ensuring the airline's own branding remained visible and harmonious with the OTA visuals. Balancing brand visibility, aircraft aesthetics, and aviation regulations, these concepts were crafted to create a flying billboard that catches the eye both on-ground and in the skies.