With a rise in fast fashion and growing textile waste, adopting a circular economy is crucial, Through the campaign “Relove” we want consumers to revive their love for their garments by giving it new life. Relove comprises of a DIY kit with booklet and tools that the consumers can use to upcycle their clothes.
Relove kit comprises of a booklet with 9 DIY upcycling activities with instructions for the users to follow, The products consumers create can be reused and will be valued more by the consumers. The intention of this project is to spread awareness, to encourage the consumers to participate in upcycling activities. This project is aimed to target Generation Y between the ages 18-37. Focusing on crafters, homemakers, artisans, students, activists, and change-makers.
Creative Process Journal